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(Lucid) A new “Stealth Look” from California’s Lucid Motors is making the most powerful electric vehicle currently available in North America even more menacing. (Lucid) That’s the inevitable effect of any black paint coat, though Lucid seems to be going for more of a luxury feel by Author: Maxim Staff
Spirit Of the Week: Elijah Craig Barrel Proof A125 Bourbon
(Elijah Craig) “Striving for greatness,” Conor O’Driscoll states simply when asked what the overriding manifesto commands for the Elijah Craig label within the larger Heaven Hill family. “Those of us working on this brand, and really every brand at Heaven Hill, are driven by a commitment to consistently produce high-quality whiskeys Author: Nicolas Stecher
Paige Spiranac Scores With IG Video Showing How To Hit Golf Balls Farther
While Ashley Graham topped the 2023 Maxim Hot 100 reveal this week, last year’s Hot 100 leader and current Hot 100 “Maxim Cover Squad” member Paige Spiranac hasn’t stopped churning out viral golf-themed videos. Spiranac, who shared her favorite Masters Tournament moments before Jon Rahm won his first Green Jacket Author: Maxim Staff
Check Into The Legendary Hotel Atop Rome’s Spanish Steps
Courtesy Hassler Roma For over a century the Hassler Roma, at the top of the famed Italian city’s Spanish Steps, has been recognized as one of Europe’s legendary independently-owned five-star luxury hotels, synonymous with the highest quality of service, attention to detail and discretion. As the five-star, 87-room palazzo celebrates Author: Jared Paul Stern
Panerai and Brabus Launch Limited Edition Skeleton Watch
(Panerai) The new collaboration between Panerai and Brabus unites two of the coolest brands on the planet; Panerai, the iconic Swiss-Italian watchmaker with an impressive heritage tied to Italy’s navy, and Brabus, the world-famous tuning house which creates incredible custom vehicles based on Mercedes-Benz’s most high-octane models. These include Author: Jared Paul Stern
Hublot's Latest Big Bang Gold Watch Brings Luxury Rainbow Vibes
In what Hublot is calling an exercise in “rainbow maximalism,” the ultra-luxe Swiss watchmaker is bringing all seven colors of the dazzling natural phenomena to one watch for the first time since the Big Bang Rainbow debuted in 2017. Hublot Available with a King Gold Author: Brandon Friederich