How Supreme Built The World’s Coolest Streetwear Brand

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Thirty years ago, the idea of ultra-expensive caps, hoodies and sneakers emblazoned with designer logos was unheard of. But once Supreme opened as the new kid on the block in Manhattan’s Soho neighborhood in 1994, the way people dress and what consumers perceive as covetable luxury irrevocably

Catherine King
Author: Catherine King

This post first appeared in Maxim Feed. Read the original article.

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