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Boston Beer Company
Boston Beer Company (they make Samuel Adams beer and Truly Hard Seltzer) and Pepsi just revealed a plan to collaborate in launching Hard MTN Dew. Which is exactly what it sounds like: the Dew, but with very beer-like alcohol content.
It’s a partnership the
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Maxim Feed: Riva Icons that transcend time and defy trends — and conventions — deserve their lofty status in the design pantheon, and then some, and a good celebration doesn’t hurt, either. Luxury publisher Assouline is helping iconic boating company Riva celebrate six decades of unparalleled boating excellence with the stunning new Author: Beau Hayhoe…
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Maxim Feed: (Getty Images) Keeley Hazell says she’s “livin’ her breast life” in her Instagram bio, and she proved it with a butt-baring poolside snap. The English model, who’s been linked to Ted Lasso star Jason Sudeikis, flaunted her bum alongside a friend while basking in an LA sunset in an Author: Maxim Staff This…
Maxim Feed: Lancia Concept at The ICE 2023 (The ICE) All the ingredients of the perfect event were present—multi-million-dollar classic cars, an eclectic jet set crowd, and a beautiful ski town in the Swiss Alps. It felt like the setting of a James Bond movie. But the villain in this story Author: Jared Zaugg This…
Maxim Feed: Just when you find it impossible for the horology masters at Urwerk to do anything more impressive than the jaw-dropping array of watches they’ve already released, they go and do it again. In this case, that means an all-new titanium edition of the Urwerk UR-100V, this time dubbed the Author: Beau Hayhoe This…