Tag Heuer’s Most Expensive Watch Ever Is Covered In Nearly 12 Carats Of Lab-Grown Diamonds
Maxim Feed:
(Tag Heuer)
Tag Heuer is using its storied, motorsport-inspired Carrera platform to usher in the Swiss watchmaker’s most expensive wristwatch ever.
Reports of unofficial prices for the new Carrera Plasma range from $376,000 from Hypebeast to over $540,000 from Hodinkee—both are well above any other Tag Heuer MSRP.
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