Tag Heuer’s Most Expensive Watch Ever Is Covered In Nearly 12 Carats Of Lab-Grown Diamonds

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(Tag Heuer)

Tag Heuer is using its storied, motorsport-inspired Carrera platform to usher in the Swiss watchmaker’s most expensive wristwatch ever.

Reports of unofficial prices for the new Carrera Plasma range from $376,000 from Hypebeast to over $540,000 from Hodinkee—both are well above any other Tag Heuer MSRP.

Maxim Staff
Author: Maxim Staff

This post first appeared in Maxim Feed. Read the original article.

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