W!LDBRAIN Inks Development Deal With Fuel Industries

W!LDBRAIN, the award-winning entertainment company, has entered into a partnership with digital agency Fuel Industries, to co-develop television, motion picture, direct-to-consumer platforms and consumer products on four new properties.

Los Angeles (February 3, 2010) — W!LDBRAIN, the award-winning entertainment company and one of the world’s foremost producers of animation, has entered into a partnership with digital agency Fuel Industries, branded entertainment experts and creators of popular interactive brands, including AllGirlArcade.com, to develop television, motion picture, direct-to-consumer platforms and consumer products utilizing the existing popularity of Fuel Industries’ entertainment properties.

“Fuel has a great body of characters and stories with limitless creative possibilities,” said Michael Polis, CEO, Wildbrain. “As a company, we will strategically integrate the proven Fuel Industries branded properties and characters into our studio’s content and distribution businesses. Under this agreement, we are looking at a number of properties that have the potential to become sustainable franchises and growth drivers on a number of media platforms,” he continued.

“Our development deal with W!LDBRAIN, combined with their successful portfolio of world-class animation and family entertainment, is a major step in our company’s efforts to realize the full potential of our interactive properties,” said Mike Burns, CEO of Fuel Industries. “As a digital agency expanding into an original content creator, we are confident that our expertise in building audiences for brands will continue to generate success for our own IP.”

Current Fuel Entertainment properties in development and/or production at Wildbrain include:

AllGirlArcade.com – A rapidly-expanding tween girl gaming portal and virtual world (https://www.allgirlarcade.com/) (Spark City) based on Fuel’s ‘Clik Stars’ property. The property is currently one of the web’s fastest growing girl’s portals, and includes a vibrant social network and a host of original web and mobile games based on the colorful characters.

Fairies and Dragons – A property for kids 6-10 that appeals to both girls and boys through the unique combination of four fairies and their elemental dragon friends into a magical storyline that has already captured hearts across Europe as the world’s first Digital McDonald’s Happy Meal™.

Sideway – A property for teenage boys that captures the art, passion and individuality of the underground graffiti culture that lives within today’s urban youth. Sideway follows the adventures of Noz, a rebellious New York youth, and his mysterious journey through the wacked out realm of Sideway, a two-dimensional world that exists solely on the city’s walls.

Tetsurai – Set in a steampunk-inspired alternate future of clanking iron and hissing steam, Tetsurai is an engrossing property for teen boys that combines television, an MMO, an arcade fighter and a role-playing game in a dark, sci-fi package.

Author: manlymovies

Manly Movies Rule! Movies for guys who like movies!