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Beyoncé tried all manner of outlandish techniques to break the internet in her viral Super Bowl LVIII commercial for Verizon before finally setting on a time-tested method: “Drop the music.”
Moments after the ad aired, the megastar singer
The second chapter in Maxim’s fourth annual Best In New American Whiskey (see a deep dive into favored American Ryes here) feature represents another of the more flourishing spaces in all whiskey. Some credit The Balvenie’s renowned Malt Master David C. Stewart MBE for pioneering the practice, but truth Author: Nicolas Stecher
(El Tequileño) El Tequileño tequila just unveiled its most exclusive expression to date – El Tequileño Extra Añejo. Featuring a refined tequila blend that was aged for three to four years in ex-Jack Daniel’s American Oak and new French Oak barrels, the ultra-premium spirit comes encased in a custom-made Author: Maxim Staff
It’s sometimes dizzying to keep up with new releases from Nike, but a few iconic silhouettes rise above the rest. And those silhouettes, like the classic Nike Air Force 1, are worth celebrating when a milestone hits (the Air Force 1 turned 40 last year). Icons can also be Author: Beau Hayhoe
(Andy Manis/Getty Images) It’s tough to rise early in Las Vegas, a city whose economy thrives on top-shelf nightlife (Maxim and Digital Shovel’s rooftop bash at Resorts World will uphold Sin City’s reveling reputation.) But Bitcoin 2025 attendees will definitely want to pull themselves out of bed at dawn and Author: Maxim Staff
(Kitson Yachts) The most impressive superyachts are so often confined to conceptual purgatory, where they remain indefinitely as artist renderings with overly ambitious spec sheets. What makes the Feadship Project One so exciting is that it actually exists in a completed state on the market… for a billionaire-only price Author: Brandon Friederich
Porsche A massive cargo ship carrying thousands of luxury cars from Germany to the U.S.–including 1,100 Porsches–caught fire last week, forcing all 22 crew members to abandon ship and leave the flaming vessel adrift in the middle of the Atlantic Ocean. The fire broke out last Wednesday morning on the Author: Maxim Staff