Here’s How Much Rolex Is Raising Prices For New Watches in 2025
(Rolex)
Prices of luxury items tend to creep up every year, and new Rolex watches are no exception. While many savvy collectors are turning to pre-owned Rollies—driven by resale sites like Bob’s Watches and Swiss Watch Expo—retail prices for brand-new models are unsurprisingly ticking upward as we enter 2025.