(Jack Daniel’s)
A new barrel-proof expression from Jack Daniel’s celebrates America’s armed forces, but the proprietor of Tennessee’s Old No. 7 whiskey didn’t just slap a military branch name on a bottle and call it good. The 2024 Heroes Selection Barrel Proof Rye, as the name suggests, was selected
(Bowmore) Bowmore scotch whisky and Aston Martin have launched their latest rarefied collab, an Islay single malt scotch called the Bowmore Masters’ Selection. This high-performance whisky marks the first time Bowmore has adopted the “Golden Ratio” principle – the mathematical ratio found in nature that creates aesthetically pleasing compositions – an Author: Maxim Staff
(Hennessey Performance) Hennessey Performance is delivering on its promise to build the biggest and baddest vehicle in the Texas tuner’s history, the RAM TRX-based Mammoth 1000 6×6. (Hennessey Performance) Production has officially begun on the street-legal monster truck following its announcement in 2020. At nearly seven feet Author: Maxim Staff
(Audemars Piguet) Since legendary watch designer Gerald Genta crafted the now-iconic Royal Oak for its 1972 debut, Audemars Piguet’s most heralded model has etched a place in the pantheon of iconic horology alongside the Patek Philippe Nautlius, Rolex Submariner, and other beloved baubles. To celebrate the Royal Oak’s 50th Author: Maxim Staff
Girard-Perregaux The 1970s were a heady time in watchmaking, with quartz models from reputed and historic brands entering the market — none quite like the original Casquette from Girard-Perregaux, which sees a limited-time reissue starting today. Dubbed the Casquette 2.0, Girard-Perregaux‘s latest watch carries on a bold legacy of Author: Beau Hayhoe
(Unsplash) The 2025 Maxim Cover Girl competition wants to give everyone a chance to win…including the voters. From now until January 31, voters have a chance to win big. Every vote you successfully cast will earn an entry into Maxim’s January Sweepstakes for a chance to win $2,000 cash. Author: Maxim Staff
The upcoming year in fashion just might look a lot like the world as seen through the eyes of creative visionary Pharrell Williams in his latest collection for Louis Vuitton. Grounded in travel and diversity in its many forms, the luxe, wide-ranging collection is vibrant, classic and yet undeniably fresh. Author: Beau Hayhoe