(Steak ‘n Shake)
Steak ‘n Shake wants to make frying oil tallow again. The company, which invented the steakburger, dropped the bombshell that it’s ditching cooking its famed shoestring fries in vegetable oil and switching to 100 percent all-natural beef tallow.
The fourth-oldest burger chain announced its return to
Jeff Bezos is honoring new fiancée Lauren Sanchez in a way that only multibillionaire could—by featuring a figurehead carved in her likeness on his $500 million sailing yacht. The wooden sculpture leads Koru, a 417-foot vessel constructed by the Netherlands’ Oceanco that’s believed to be world’s largest sailing yacht. While Author: Maxim Staff
The Maxim Cover Girl competitions are leveling up in a major way this year with a brand-new platform that’s shaking up the industry. With over $200,000 in cash prizes, nine luxury trips to top destinations like Miami and New York, multiple high-end photo shoots, exclusive Maxim features, billboard ads, and, Author: Maxim Staff
Getty Images Elon Musk is joking about his mortality as he continues to beef with top Russian government officials amid the ongoing war in Ukraine. The world’s richest man and imminent owner of Twitter, who previously offered to physically fight for Ukraine against Russian President Vladimir Putin, sent the Author: Maxim Staff
The Mercedes-AMG GT 63-based 930 may be Brabus’ most powerful build to date, but the XLP 900 6×6 “Superblack” is definitely the most bonkers. (Brabus) In fact, the triple-axled, goliath of a G-wagon is right up there with the meanest super-SUVs available from any customizer, like Hennessy Performance’s Author: Maxim Staff
Mystic Farm & Distillery The basic components of bourbon are simple enough, but it’s what happens during the aging process that truly reveals the magic of the best whiskey on the market. And while barrel aging is also simple enough on the surface, North Carolina-based Mystic is going where no Author: Beau Hayhoe
Tudor Tudor isn’t a luxury watch brand to rest on its laurels, and there’s no time of year that exemplifies that much better than Watches & Wonders, the Geneva trade show that serves as a luxury watch bonanza. This year’s event has already allowed heavyweights like Rolex to introduce stunning Author: Beau Hayhoe